AI Insights · Timothy · April 2024
Q1 2024 Snapshot: Top Film & Television Apps in the US
An overview of the performance of leading Film & Television apps in the United States during the first quarter of 2024. Sensor Tower provides a closer look at the downloads, revenue, and active users.
In the first quarter of 2024, the US market has seen notable performances from the top Film & Television applications on the unified platform. Here's a brief insight into their achievements, with detailed data available on Sensor Tower.
Max: Stream HBO, TV, & Movies witnessed a fluctuating revenue trend with a peak of nearly $11M in late February, while downloads saw a significant spike to over 1.2M in mid-March. Weekly active users also showed an upward trend, reaching a high of nearly 9.8M in the same period.
Disney+ experienced a stable revenue with a notable peak surpassing $10M in mid-January and again in mid-March. Downloads remained fairly consistent, with a minor peak of around 400K in early January, while weekly active users dipped to as low as 6.6M in early March before rebounding to over 7.4M by the end of the quarter.
Peacock TV: Stream TV & Movies had a high in revenue reaching $8.6M in early January, but ended the quarter closer to $6M. The app saw an impressive number of downloads in early January, topping 1.2M, but this figure gradually decreased throughout the quarter. Weekly active users peaked at nearly 5.9M in early January and settled to around 4M by the end of March.
Paramount+ showed steady revenue, with a high of over $5.8M in mid-February. Downloads spiked dramatically to over 1.4M in early February, while weekly active users saw a high of nearly 3M early in the quarter, but experienced a slight decline to just over 2.5M by the end of March.
Hulu: Stream TV shows & movies maintained a consistent revenue around $5M throughout the quarter. Downloads remained stable with a slight rise to over 330K towards the end of March. Weekly active users for Hulu stayed above 12M, with a peak of over 12.7M in mid-March.
These figures indicate a vibrant and competitive landscape for Film & Television apps, with user engagement and revenue generation remaining robust in the US market. For more insights, Sensor Tower's comprehensive analysis provides a deeper understanding of the app economy.
